They often work well when increased and decreased in size (and not lose readability). there are more rounded slab serifs that feel more natural and warm and provide a great mix between the worlds of serif and sans serif. With that, they do feel a bit more natural, bold, to the point, and made to grab your attention. In font history, they are represented and classified more like a ‘stamp’ font and were used on factory floors, on hand tools and steakhouses. These little guys look like similar to a serif with more square or blocked feet but have the body of sans-serif (consistent thickness of each letterform). Not only that, but they tend to be read slowly and can be more memorable and feel more mature, lighter and cleaner. They also tend to pair well with more vintage / retro style designs.ĮXTENDED: These can be characters that are wider in shape or even spaced further apart and feel much more horizontal (than the vertical condensed). They feel more modern and funky (playful) and are recommended to be used sparingly for headings with fewer letters because they can be difficult to read for the eye. REGULAR: Always recommended for paragraph text as it is the easiest to read and flows the best.ĬONDENSED: These are very tightly spaced and oftentimes narrow fonts that are used when trying to fit more text into a small area. The width of the characters within a font and the spacing (or tracking) between the letters plays a large part in readability and overall feel. MINIMO | GOBOLD | AVIANO Character Widths: These are more neutral, modern, and simplistic. Note: If you have a bold low contrast font as a small size, it can start to look ‘blocky’ and lose definition, AKA: a very heavy/bold sans serif. LOW CONTRAST: These are solid and uniform (like most sans-serif) and great to be used for bold headings and depending on weight can be easier to read when used as a smaller size. They often feel bold, creative, and unique. The higher the contrast the harder it will be to read when decreasing the size, so it’s recommended they should be used as ‘Display’ fonts (fonts used as headings and to call actions). HIGH CONTRAST: These vary much more in the actual stroke thickness in each letterform. This is the variation between the thick and thin strokes in each letterform. Recommended to be used to highlight an action, can be used in logos, and overall it will feel much more powerful and bold.ĬONQUERER | GOLDENBOOK High Contrast Vs. MEDIUM: Most often used for paragraph text as they are the most readable font weight and least affected when varying in size.īOLD: These are designed to draw attention and add emphasis to your text. Can be used as paragraph text if conveying a more modern/light overall feel especially if pairing with a bold or high contrast font as a heading. LIGHT: These are often very thin overall and not recommended to use for attention-grabbing headings (too delicate).
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